insight
For B2B marketers, operating in a data-informed manner to do everything from optimizing budget allocations down to deciding what campaign content will outperform the rest has become a prerequisite; however, all of the AI/ML…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year HANXIN work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
Why Product Led Growth is a Key Component of Your Revenue Engine.
At HANXIN, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
Resources.
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals roughly stay the same. You’re looking to drive the right prospects with…
Move on up Has your business moved up a level? Adopted new technologies or strategies, maybe? Started more sophisticated operations than ever before?…
You v. Europe Complying with one country’s data protection legislation is tricky enough. But a whole continent? On the one side there are 27 EU…
The Golden Bullet Key Accounts. Group Accounts. Strategic Accounts. Tier 1 Accounts. Whatever you call them, it doesn’t really matter. They’re the…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes…
An article in the Harvard Business Review poses some questions: What if a company could achieve positive returns with 50% more of its…
Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets…
You may have already seen the client all hands our media and strategy team ran on the subject of ‘Maintaining Revenue Performance with Reduced…
As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even…
Have you ever wondered how sales and marketing fit together? How the messaging is similar but also different? What someone meant when they talked…
Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for…
In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge…
“The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial,…