B2B marketing is changing faster than ever. Stay up to speed with the latest trends, insights, and best practices that are reshaping our industry.
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Google Offline Conversion Tracking for B2B Marketers [A Complete Guide].
For B2B marketers, operating in a data-informed manner to do everything from optimizing budget allocations down to deciding what campaign content will outperform the rest has become a prerequisite; however, all of the AI/ML…
How the subscription economy is transforming the B2B revenue model.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
Introducing Cortex – The Connected Platform For Performance Marketing.
HANXIN has announced the launch of its new connected platform for performance marketing, Cortex. The platform, which was announced yesterday at an exclusive round table event with clients and industry partners, is the…